Life and Death in Assisted Living

I just finished watching the PBS Frontline documentary “Life and Death in Assisted Living.”  It’s a stunning indictment of the assisted living industry.

After watching it, I decided to take a look at the stock.  You would think that having a big documentary come out about how many residents were abused by Emeritus would cause the stock to tank.  But, that wasn’t the case:

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Maybe the market had already adjusted to the news that the documentary was coming out.  But, it still seems crazy that the stock increased by 13% after the Frontline show aired.