I just finished watching the PBS Frontline documentary “Life and Death in Assisted Living.” It’s a stunning indictment of the assisted living industry.
After watching it, I decided to take a look at the stock. You would think that having a big documentary come out about how many residents were abused by Emeritus would cause the stock to tank. But, that wasn’t the case:
Maybe the market had already adjusted to the news that the documentary was coming out. But, it still seems crazy that the stock increased by 13% after the Frontline show aired.